![]() ![]() Overwhelmed? No worries – M圜reativeShop’s EDDM Postcard templates already meet the size and weight requirements and include appropriately-placed address blocks and postage indicia! Utilizing EDDM’s online mapping tool allows you to select recipients that may have never had any interaction with your business, paving the way for the beginning of a beautiful friendship. When sending out print advertisements via regular mail, you’re often communicating only with those households that are already familiar with your company. Also, all EDDM postcards ship at the same low rate, regardless of size, so you can get even more bang for your buck! One of the key benefits of EDDM is that the cost of sending each postcard is half the cost (or less) of sending via First-Class mail. If you’re sending out non-EDDM postcard advertisements, you’re likely paying the First-Class postage rate (which, as of October 2021 is $.40/postcard). With EDDM, there’s no mailing list needed – all recipients are chosen by you based on their location and relevant demographic information. ![]() Most print marketing sent through the mail requires you to maintain a mailing list either by building it yourself or buying it off of someone else. There are all kinds of reasons for you to give EDDM a try, but we’ve narrowed it down to our top three: no mailing lists to buy, lower postage costs, and the ability to connect with new likely customers. What Can Every Door Direct Mail Do for You? With the ability to mail anywhere from 200-5000 mailpieces per ZIP code per day, EDDM is an ideal tool for marketing your business locally. An online mapping tool is used to sort postal routes by the recipients’ demographic data, such as household income, age, and household size. ![]() So you want to reach a new-to-you audience with a message that will resonate with them? Every Door Direct Mail is where you need to be! Want to know what it is and how to make it happen? Read on! What is Every Door Direct Mail?Įvery Door Direct Mail (EDDM) is a program offered by the US Postal Service that allows customers to send out identical advertisements to a specific group of recipients. ![]()
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